Biotech Week Boston
The Assignment & Challenge:
Launch Biotech Week Boston, a compilation of 4 annual conferences into one innovative festival style conference event with international attendees. Responsible for executing the 4 individual events as one destination conference with branding and marketing solutions in addition to event logistics. Work with the Sales “SPEX” team to provide opportunities to increase exhibit sales and provide experiential components and assets to increase sponsorship sales. Execute all breakouts and events, as well as conceptualize new special events for Biotech Week Boston, an Informa event.
Event Execution:
Plan, visualize and will execute every operational aspect of the event including: fundraising consultation, speaker management, headline entertainment, contract negotiations for multiple hotel room blocks and a 5-year BCEC contract to reflect growth with terms, conference and publicity management, décor, menu planning and catering for 4,000+ people, transportation, Sponsor activation, vendor management, registration, security, sound, and run of show. Secured Westin Waterfront as the host hotel with 88%+ occupancy - (first time host hotel for client due to proper planning by AJ - first year as client). As a result the client/event will have more sellable opportunities and the event had easy access to BCEC which improved attendee experience. Recommended branding solutions including an interactive Exhibit Hall, interactive programs and layout to increase attendee experience and content, and implement a buzz worthy event concept “Party in the Park” to create media buzz and generate revenue via sponsorships, tickets sales, and most importantly properly brand its new scope of event - Biotech Week Boston.
The Results:
Sales Team has greatly increased sales from last year
Secured a 5 year contract with the Convention Center (BCEC) with increased discounts, waived fees, additional or waived terms, and increased concessions
Overall Biotech Week Boston improved the attendee experience
Secured a 3 year contract with room rates averaging $109+ less per room night, waived room delivery fees and increased concessions
The tented and experiential outdoor event, “Party in the Park,” for 3,000 attendees, held at the Lawn on D, increased sponsorship and ticket sales
Created media buzz with a performance by The Eagles
“Party in the Park,” properly branded its new scope of the event and was the highlight Biotech Week Boston
Biotech Week Boston offers a one-of-a-kind hub experience for science, technology and business fosters cross-discipline interaction and collaboration to break down silos and spark change. The event showcases the most comprehensive science, innovative technologies and impressive partners. By connecting the science of healthcare to the business of healthcare, Biotech Week Boston brings a unique experience to the global life science industry, spotlights technical scientific excellence, and targets business imperatives from bioprocessing to drug delivery to the future of clinical trials.
Photos by the team at: Frankmonkiewicz.com Photography
