International Fund for Animal Welfare

The Assignment & Challenge:

AJ Events was hired in late September to work with the International Fund for Animal Welfare (IFAW) in a short period of time and create a highly visible fundraising event. Our first given goal was to raise $150k, second goal to launch a cause effort in Zimbabwe, third to conceptualize and execute every operational aspect of the event, and lastly, to create exposure to a new audience of 150 in Boston on November 1.

Event Execution:

Secured a deeply discounted contract for the event at the Taj Boston and secured a partnering relationship to include the residences at the Taj as special guests to attend the event. Created the theme, “Into the Wild,” a theme IFAW now uses nationally to promote the Zimbabwe project.

Secured local authentic African talent and curated a Vegan South African menu and South African music during the reception. Pitched, secured and managed media coverage pre, during and post event. Secured live auction items and enhanced packages by adding items that were priceless, unique experiences. Created a social media campaign pre-event and social media experiences during the event.

The Results:

• SOLD OUT

• AJ designed an elephant pedestal branded with IFAW’s logo which IFAW uses for all Into the Wild launch event across the country

• Exceeded Revenue Goal by 100%

• Generated just over $300K from the Live Auction 

• Social Media Impressions increased Online due to attendees posting the African entertainment and overall experience
  
  

Photos by: Bill Brett Photography