School the World

The Assignment & Challenge:

School the World hired AJ Events to produce a high-quality fundraising gala in the fall to celebrate their 10th anniversary. In the past, they hosted an annual small event that raised approximately $60k. AJ Events was challenged to create an event experience that created exposure to a new audience while cultivating old relationships and raising dollars needed for its mission. Expectations were to include conceptualizing a Central American themed event, providing an event strategy to increase exposure, as well as raising $250k.

Event Execution:

AJ Williams identified several factors that could be leveraged to enhance the impact of the gala. We implemented several strategies to create an upscale, highly anticipated gala event to court major donors and potential sponsors to increase event revenue. AJ’s plan included adding an interactive live auction component – and it worked. The live auction provided a range of diversely valued luxury items that ensured higher bidding. 

The Results:

• Exceeded Revenue Goal - Raised $400k

• Live Auction Donations Secured by AJ were Priceless, Unique Experiences

• Generated $91k night of from the Live Auction

Photos by: Binita Patel Photography